Typographic Design: Form and Communication
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Product Specs:
- File Type: PDF
- File Size: 37.7 MB
- Book Language: English
- Total Page Count: 355
- Instant Download
Typographic Design: Form and Communication
Typographic Design: Form and Communication is a complete digital PDF reference for typography as a technical and theoretical discipline. This sixth edition is available as an instant download, so readers can begin exploring immediately after purchase.
The book examines typographic form, syntax, legibility, grid systems, and the typographic message. Its structured chapters support students, educators, and practicing designers.
Book Overview
Written by Rob Carter, Philip B. Meggs, Ben Day, Sandra Maxa, and Mark Sanders, this title presents typography as a discipline rooted in both form and communication. The sixth edition maintains the spirit of earlier editions while adding updated content and perspectives.
The book covers the evolution of typography, the anatomy of letterforms, historical type classification, typographic measurement, and screen-based typography. It also includes case studies, type specimens, and educational exercises.
What You’ll Discover Inside
- The evolution of typography from early writing systems to Gutenberg and digital typesetting.
- The anatomy of letterforms, typographic fonts, historical classification, and measurement.
- Legibility principles and typographic details for print and digital media.
- Grid structures including single-column, multicolumn, modular, and improvisational layouts.
- Syntactic and semantic approaches to typographic communication and visual hierarchy.
- Case studies in poster design, book design, film titles, information design, and environmental typography.
- Typographic design education exercises and a model for the design process.
- Type specimens from Garamond, Franklin Gothic, Univers, Meta, Futura, Baskerville, Bauer Bodoni, and Serifa.
Why This Book Matters
Typography has long been a foundational part of graphic design education. This book treats typography not only as a technical skill but also as a theoretical discipline that connects visual form with meaning.
Since its first edition, this work has inspired and guided thousands of students. The sixth edition continues that legacy with updated content from experienced design educators and practitioners.
Book Details
| Format | |
|---|---|
| File Size | 37.7 MB |
| Language | English |
| Pages | 355 |
| Edition | Sixth Edition |
| Publisher | John Wiley & Sons, Inc., Hoboken, New Jersey |
| Publication Date | 2015 |
| ISBN-13 (Paperback) | 978-1-118-71576-5 |
| ISBN-13 (PDF) | 978-1-118-71581-9 |
| ISBN-13 (EPUB) | 978-1-118-71579-6 |
| LCCN | 2014012636 |
| Dewey Decimal | 686.2’22–dc23 |
| LC Classification | Z246.C217 2015 |
Device Compatibility
This is a digital download, so there is no physical shipping. Access is available immediately after purchase.
The PDF works with compatible Kindle apps, tablets, desktop computers, mobile devices, and standard PDF reading apps.
FAQ
How do I receive my download?
After purchase, the PDF is available for instant download.
Will a physical copy be shipped?
No, this is a digital product only.
What devices can read this file?
The PDF is compatible with Kindle apps, tablets, desktop and mobile devices, and reading apps.
Download Typographic Design: Form and Communication to explore typography as a discipline of form and communication.
Verified Bibliographic Details
| Copyright | © 2015 John Wiley & Sons, Inc. |
|---|
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