Retail Marketing Management: Principles and Practice

Retail Marketing as Strategy and Practice

Retail Marketing Management: Principles and Practice is a Pearson textbook by Helen Goworek and Peter McGoldrick that treats retail marketing as both a strategic discipline and an operational one. It moves from the wider retail environment and marketing planning into the decisions retailers make every day about assortments, prices, stores, services, and channels.

What the Book Covers

The book is organised into 13 chapters that build a structured view of retail marketing management:

• Introduction to retail marketing management
• Retail marketing strategy
• Retail consumer behaviour and market segmentation
• Retail product and brand management
• Retail buying and merchandising
• Retail pricing
• Retail marketing communications
• Retail location
• Retail design and layout
• Retail customer service
• Multichannel retailing
• Legislation and ethics in retailing
• International retail marketing and emerging markets

How Theory Meets Retail Practice

Rather than separating concepts from the shop floor, the text connects frameworks with applied retail situations. Chapter materials include exercises and questions, references, further reading, and case studies on themes such as store re-evaluation, WH Smith, targeting the female consumer, global brands online, supply-chain sourcing, and supermarket price wars.

Who This Book Is For

The textbook format makes it well suited to undergraduate and postgraduate students on retail, marketing, and business programmes. It can also serve practitioners who want a clear, organised overview of retail marketing management, from consumer behaviour and buying through to pricing, communications, location, and international expansion.

Why It Remains Relevant

First published in 2015, the book captures a retail landscape shaped by multichannel competition, international growth, and changing consumer expectations. Its broad coverage gives readers a framework for understanding how retailers create value and how marketing decisions interact across the business.

Digital Delights offers this edition as a digital ebook for readers who need a comprehensive retail marketing reference.