Logo Modernism
Original price was: $79.83.$39.91Current price is: $39.91.
Jens Müller
Product Specs:
- File Type: PDF
- File Size: 28.5 MB
- Book Language: Multilingual
- Total Page Count: 122
- Instant Download
Logo Modernism
Logo Modernism is a landmark visual archive from TASCHEN, edited and authored by Jens Müller. This digital PDF edition brings together approximately 6,000 trademarks created between 1940 and 1980. You can download it instantly after purchase and study modernist corporate identity at your own pace.
The collection is organized into three design-focused chapters: Geometric, Effect, and Typographic. It also features an introduction by Jens Müller on logo history, an essay by R. Roger Remington, eight designer profiles, and eight case studies.
Book Overview
This comprehensive reference surveys the rise of corporate identity during a period of rapid technological and cultural change. It ranges from media companies to retail giants, airlines to art galleries. The digital edition presents the book as a PDF file for convenient download and reading.
Author Jens Müller, with contributions from Julius Wiedemann and R. Roger Remington, provides a rich resource for graphic designers, advertisers, branding specialists, and anyone interested in modern visual culture.
What You’ll Discover Inside
- Approximately 6,000 trademarks from the period 1940–1980
- Three main chapters: Geometric, Effect, and Typographic
- Sections on alphabet, overlay, dots, squares, and other form-based categories
- An introduction by Jens Müller on the history of logos
- An essay by R. Roger Remington on modernism and graphic design
- Eight designer profiles, including Paul Rand, Yusaku Kamekura, and Anton Stankowski
- Eight case studies, including Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968
Why This Book Matters
Logo Modernism documents a decisive moment in graphic design history. It shows how modernist attitudes and imperatives gave birth to corporate identity. The collection is valuable for graphic designers, advertisers, branding specialists, and anyone interested in social, cultural, and corporate history.
Book Details
| Format | |
|---|---|
| File Size | 28.5 MB |
| Language | Multilingual |
| Pages | 122 |
| Print Length | 432 pages |
| Publisher | TASCHEN |
| Publication Date | September 24, 2015 |
| Edition | Multilingual |
| Contributors | Jens Müller (Editor), Julius Wiedemann (Editor), R. Roger Remington (Author) |
| ISBN-10 | 3836545306 |
| ISBN-13 | 978-3836545303 |
| Item Weight | 2.31 pounds |
| Dimensions | 14.65 x 9.69 x 1.6 inches |
| Best Sellers Rank | #139,477 in Books (See Top 100 in Books) #21 in Branding & Logo Design #13,519 in Reference (Books) |
| Customer Reviews | 4.9 out of 5 stars (1,339) |
Device Compatibility
This is a digital download and no physical item will be shipped. Your file will be available immediately after purchase. You can read it on desktop computers, tablets, smartphones, Kindle apps, and other compatible reading applications.
FAQ
How do I receive my purchase?
After payment, the PDF file is available for instant download from your account.
Will a physical copy be shipped?
No. This is a digital edition, so no printed book or packaging will be mailed.
What devices are supported?
The PDF works with Kindle apps, tablets, desktop and mobile devices, and popular PDF reading apps.
Download Logo Modernism and explore one of the most extensive archives of modernist logo design ever assembled.
Additional Book Details
Book specifications and digital file information
Original price was: $79.83.$39.91Current price is: $39.91.
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