How To Make Your Business Great With WordPress

Starting an online business involves more than choosing a website platform. Loise Shankar’s How To Make Your Business Great With WordPress places WordPress in the broader world of digital entrepreneurship, connecting websites and content management systems with the decisions, processes, and tools involved in running a business online.

WordPress in the bigger business picture

Presented as a beginner’s online business handbook, the book introduces digital business and explains how digital transformation, digitalization, and digitization relate to organizational change. It then considers digital technologies and business solutions, with a dedicated section on WordPress and its role in creating and managing websites.

From online presence to commerce

The scope extends beyond website setup. Chapters explore internet business, the online marketspace, the internet economy, digital trends, web presence, and different types of websites. The discussion then moves into business portals, electronic business, and mobile business—offering readers a wider view of how digital operations can connect with customers and support business activity.

Tools, processes, and planning

Alongside its focus on websites, the handbook covers business process management, process automation, enterprise systems, and enterprise mobility management. This broader treatment helps situate a website within the practical work of organizing and operating a digital business, rather than treating the website as the whole enterprise.

A starting point for aspiring online entrepreneurs

Readers considering a web-based venture, or looking to understand the business concepts surrounding WordPress, will find an introductory survey of the subject. The book brings together platform-related topics and wider questions of online business, making it a useful orientation for those beginning to explore digital entrepreneurship.